- Employees
are top priority
Employees
want an interesting and informative newsletter to make them feel good.
To achieve this, it should inform, motivate and entertain by reflecting
the personality of your organisation.
- Professional
production
Whether
you produce your newsletter yourself or seek external help, commit
to professional production values and always publish every issue on
time.
- Edit
effectively
Appoint
an effective editor to ensure that the newsletter provides fair coverage
of the whole organisation, with a balance of business and social reporting.
Ask your people what they want to read about and involve them in producing
articles.
- Choose
a suitable style
Design
the newsletter and write the articles in a style that will appeal
to your people. It can be friendly and exciting, personal and professional,
with a mix of business messages and light-hearted social articles.
- Plan
each issue
Plan
each issue before you start writing. Keep people up-to-date with what’s
happening in the organisation by co-ordinating articles with other
internal communication activities; include chatty, people-focused
articles too.
- Use
regular columns and features
Include
regular columns and features, so that readers look out for their favourite
page each time. Write a series of articles or use instalments to establish
continuity from one issue to the next. Ensure that there is a mix
of new and regular features in every issue to create the right balance.
- Enjoy
your newsletter
Enjoy
producing your newsletter as much as you want your people to enjoy
reading it, so that it generates a feeling of community within your
organisation.
