-
Think
before you write, email or phone
-
Know
why you're sending your message
-
Be clear
about what you want to achieve
-
Aim at
the right audience
-
Make
sure your message is relevant
-
Write
and speak in clear, ordinary English
-
Be concise
- the shorter, the better
-
Be courteous
and considerate
-
Don't
pester with too many messages
- Plan
how to handle responses