communicate effectively

1. Think before you write, email or phone

2. Know why you're sending your message

3. Be clear about what you want to achieve

4. Aim at the right audience

5. Make sure your message is relevant

6. Write and speak in clear, ordinary English

7. Be concise - the shorter, the better

8. Be courteous and considerate

9. Don't pester with too many messages

10. Plan how to handle responses