taking PR opportunities

Newspapers, magazines, web sites – all full of articles about everything. Gone are the days when you could only use PR as a marketing tool if you could afford an expensive public relations agency.

That is not to say that an article should not be well-written, and sometimes it is advisable to call in the professionals.

On the other hand, if you have industry knowledge or opinions which are of genuine interest to people, can write well and have the time, there is nothing to stop you from writing and, even publishing, your own business articles.

But where do you start? How long should it be? What style should you write in?

There are many questions to consider, especially as every article is different – or should be, otherwise they would all be boringly alike.

To give you some general guidance and to help you think about how to write a business article, we've published a new prompt sheet which you can access on online or print out from PDF.

This prompt won't write your business article for you, but aims to give you pointers so that you include relevant content, structure your article effectively and leave your readers feeling that it was worth reading your article.

With so many poorly written articles published every day, you'll have more chance of your article being picked up and read by people if it is written in a way that communicates your message effectively and in an interesting way.

We hope you find it useful.

• 30th January 2007

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